Continuation from yesterday…..
Understandably, the answer to this question is different for everyone. It is the question that can only be answered when one has complete freedom from all circumstances and enough financial resources to be able to do anything. While for some of us it means laying on the beach all day while drinking margaritas, others might spend most of their free time shopping. I am not entirely sure how that can be of interest for very long, but to each its own.
For people like me, it might be travelling the world, learning about various cultures while having the luxury to stay at any given place for as long or for as little as I wish. Others might concentrate all of their attention on giving back, starting a charity or running a business. Finally, the rest might simply enjoy spending more time with their friends, family and kids while having the financial freedom to support their loved ones.
Knowing what you really want out of life in crucial when it comes to developing your next big business idea. When money is no longer an issue it becomes a force multiplier. In other words, it allows you to concentrate on business ideas that really spark your passion. The exercise above is designed to uncover what that is. By putting money aside and by making it a non issue you will able to discover what your true passions are and what really gets you going. It is only by concentrating your attention on this area that you will be able to achieve success on top your brilliant business idea.
On the contrary, going after a business idea for the sake of making more money or for the sake of getting rich is a recipe for a disaster. As you probably already know, generating great business ideas is just the first stepping stone on your path to success. Undoubtedly, you will run into a multitude of problems, issues and failures as you continue to build your business. Yet, if you are not passionate or love what you do, the probability of you quitting along the path increases exponentially. In fact, in 95% of the cases it is the difference between failure and success.
Perhaps Steve Jobs said it the best in his interview a few years ago (Link To Video)
“People say you have to have a lot of passion for what you are doing and it’s totally true and the reason is, because it is so hard and if you don’t have that passion, any rational person would give up. It’s really hard. And you have to do it over a sustained period of time. So, if you don’t really love it, if you are not having fun doing it, you are going to give up. And that’s what happens to most people actually.
If you really look at the ones that ended up being successful, in the eyes of the society and the ones that didn’t, oftentimes the ones that were successful loved what they did so they have persevered. You know, when it got really tough. And the ones that didn’t love it, quit, because they are sane. I mean who would want to put up with this stuff if you don’t love it. So, it’s a lot of hard work and it’s a lot of worrying, constantly and if you don’t love it you are going to fail. So, you have got to love it, you have got to have passion”
Truer words have never been spoken and that is exactly what it takes. First, find your passion and what you truly love. When it gets tough, as it undoubtedly will, this passion will help you through the sleepless nights and through the near death experiences that you will surely encounter on the way. It will make all the difference between failure and success. When you really know what you want out of life and what your passions are, life becomes a whole lot easier. So, forge your next big idea out of your passion and success becomes a guaranteed outcome. Let’s get to it.
